Follow the ambition
The Family
OfficeAllocation Gap
In August 2026 J.P. Morgan released the data for an extensive survey of family offices. It showed a large gap between what they choose to hold and what they say they want to invest in.
Which is the better way to serve?
Follow the portfolio
Market what clients tend to buy
Say: high growthBuy: safe and solid
65%of offices say they are interested in AI
50%Interested in healthcare innovation
But most family offices have zero allocation to:
Growth equity & venture capital
Secondaries
Is Infrastructure a Priority?
41%call it a priority
24%plan to increase it
Average Risk Aversion isSurprisingly High
Most family offices invest nothing in:
US OfficesInternational Offices
How Family Offices Invest
Choose an investment type to compare the share of offices allocating nothing, little or more to an asset class
Percentage of portfolio
No allocationLess than 10% of AuM10-29% of AuMMore than 30% of AuM
Global
United States
International